- Those who can’t afford the the authentic watch and never will purchase it.
- Those who can afford the genuine watch but not willing to spend a huge sum of money on a watch.
- Those who already own a luxury watch but want a replica watch so they can wear day-to-day.
Group 1
Not surprisingly, the majority of people who purchase replica watches fall into this group. This group is the most price sensitive group, they would only spend their money on replica watches regardless of its quality, functionality and craftsmanship of the watch.
Group 2
This group is known as the money savvy group. Yes they can afford the authentic luxury watches but they are not willing a huge sum of money of a certain watch. Today, watches value and price are getting ridiculously expensive. With the economy downfall hit almost on all major countries, its understandable why they are being savvy on certain unnecessary items.
Group 3
The third fellowship of people is probably the most interesting; those who already own a luxury watch and owned a replica watches because it enable them to prevent from their authentic watches being stolen or lost and damage. Another reason is, with their status or reputation enable them to intelligently decevied others due to the up scale perceptions given to them by others.
In the end nobody can't blame and questioned them on their decision for purchasing a replica watches. There is no right or wrong in this matters, what matters the most is "never spend more than what you earn". That is the moral value that we need to understand from these 3 groups.
